“ACCESSORIZE ME”……POP OUT ON BRICK LANE!!
THE FIRST POP UP MARKET WAS GREAT , VAG HAS TO POP IT AGAIN!
Following a traffic stopping launch of its Pop Up FashionMarket, BEFFTA Award nominated PR & marketing firm, Votre Avant Garde (VAG) is planning a second instalment. Set in London’s edgy Brick Lane, the company’s new venture, which took place on Sunday 3rd July, was organised in association with glossy magazine, FAB.
“We wanted to create a fun way of taking the latest catwalk chic to people’s closets,” explained VAG’s Marketing Officer, Isabel Bezeng.
The bazaar featured unique creations from Asakeoge, Kamondi Couture, Ayikai Couture, Yaa Ataa Bags and textile connoisseur, Yaa Ohenewa. Style lovers enjoyed a colourful and vibrant atmosphere as they bagged exquisite Africhic at amazing prices and sampled delights from event sponsor, Lolita’s Cupcakes. Lucky fashionistas also won free copies of FAB.
“This is the best way to do it! I have travelled around Africa and this really captures its essence,” raved passerby Daniel, of the spectacle, which, he noted, was the first of its kind on Brick Lane.
I also loved the background drumming, which certainly attracted the attention of tourists. Their awe and appreciation were palpable,” she explained.
Swanepoel also appreciated the store’s relaxed ambience. “It was informal and consumer friendly; people were offering advice and made friendly ‘small talk.’ I didn’t get the impression of sales ladies wanting to ‘sell’ the garments at all cost,” she observed.
If you are in London this weekend..be sure to “Pop In” at Brick Lane!!