Hello people..It’s the middle of the week..and I feel like ranting..
I haven’t done a rant post in a while..Today’s edition on YM’s MT & R (Musings, thoughts and rants) about is blogging….
I had diversify my blog content beyond Cameroon to increase my traffic and diversify my audience..Quite frankly is not easy to blog about Cameroon and Camers….
So there goes my rant..
Understand & Appreciate the Value of Bloggers (/Online influencers)
I am not sure if it is that Cameroonians do not understand the impact and influence of bloggers or the lack of awareness or experience on how to deal with them or a combination of both or some other reason…I will give it the benefit of doubt and just say it like it is.
Bloggers/Online Influencers create buzz. They spread the word on just about anything..Be it Promoting a brand, business, event, championing a cause, buzzing about an artist’s new song, a fashion designers new collection, trending an ongoing event,…etc etc
Blogs have significant influence on purchase decisions
Check out more the 10 Insights about Social Media & Blogging here
Bloggers should be on your “bestie” list if you are a brand or business.
Help Us to Help You
If you want to be featured,help us help you.Provide basic information (What, Who, When, Where, When, How as applicable), contact info, quality pictures, websites and social media handles…People work differently but providing information gets you a much better chance of getting featured on a blog than just sending a random Facebook message or tag. [or better still relying on luck that your info will get seen]
Make an effort to get the basic 411 about a Blog/Blogger
Make an effort to get the 411 about a blog before contacting the blogger or sending information.Blogs have an about section about the blog’s niche, interests, audience, contact information, advertising and more. E.g. Don’t send a health and fitness blogger your song to promote just because your heard he or she is a blogger. Make and effort and do some homework.
If you are a brand or business, have contact list of bloggers you want to use.Most blogs have a blogroll or list of their favourite/frequently visited blogs..Be curious and check them out..It is in your best interest to have and grow your contact list of online influencers.
Share..It is common sense
You have been featured. The least you can do is share it…It is common sense!!
Typical Scenario: I get an inbox message “oh please I need you to blog about xxx”..”Can you do a feature about our event?” I respond with information required..After receiving the information sometimes in bits,getting harassed with inquiries of release (in some cases), feature gets published and the concerned person is informed…At this point, it seems the “contract” is over…You even tell the requester to share it and it doesn’t get done..Some people just bother to get blogged about rather than the information reaching the target audience… Don’t expect a blogger to share and promote your post if you can’t be bothered to share or say a simple “Thank You”…You just earned negative points in my books..Next!
Acknowledge those who promote you
Acknowledge those who promote you. I cannot say this enough. Some people complain that they don’t get features but when they do they can’t share it or acknowledge or thank you!
When Nathalie Koah starts making it, people will wonder why.. She recently launched her lingerie brand Pyschee by NK and shared snapshots of various blogs or websites that promoted her event on instagram.I shared the cover picture of my post about her launch event tagged her and the snapshot of my post was shared on her Instagram profile within 30 minutes.
Thank (& Engage with) those who are talking about you
If you are an up and coming celebrity /personality(e.g .artist, model, designer etc)… Have some Charisma. Thank and engage with those who are talking about you on social media and blogs.
The featured persona reads people go on and on about them on Facebook and on blog comments and can’t even say a word..abaiii...That’s your fan base talking.I know it is not an easy task but make an effort…Comment, comment.. Fans/Followers want to feel acknowledged just like you want to feel acknowledged by being blogged or talked about…
“A client pays for services. They do not own you…”
This recent post by Eurykah Fon Ndumu of Asheri’s events was just spot on.
I totally appreciated this as a blogger, because not only do people not pay you, they disrespect you in the process of doing a feature..Or act like you are being paid.
Deadlines are Important
Running a content site is a full time job. Blogging is time consuming and involves schedules and various activities. If you a deadline to provide information, please do..and if you cannot, have the courtesy to let the blogger know it will be delayed and when you will provide the information.
If a blogger approaches you for a feature he/she is doing you a favour and not the other way around.. Be responsive and provide information. If you don’t and eventually respond on a later date you may have lost your chance and have to join the cue.
I don’t chase info anymore..It is tiring!
This post by The HotJem explains it all..
Blogging is not just a hobby or passion. It’s a Business. Incentives are the way forward
I already said earlier blogging is a full time job. It takes time, creativity and other resources..And Time is Money!!
Remember free services don’t last forever. It’s just business
We have up and coming Camer Designers who need exposure..Fashion Bloggers are a force to reckon with.They too need an incentive…If you want to get exposure, give the blogger(s) an incentive by making an outfit for them to rock and blog about..It is a Win Win!!
Fashion Bloggers, The Perfect Example of Influencer Marketing Potential
Next time you have an event , online campaign…invest some money to in promoting it via blogs and social media…Having an online & Social Media Strategy should be part of the digital advertising strategy for any brand or business.People never took bloggers seriously and suddenly “Weh you know you bloggers are the ones that do a great job spreading the word nah”. It is a value added service which needs to be handled like business.
Creating buzz about an artist, a brand, business, event, cause or anything for that matter online is not rocket science..Get the word out to the right people, Engage with & appreciate your fans and audience and keep those who promote you or help you make a name happy..
“Since All Man Wan”..E no easy…
If you are a blogger, what are some of your pet peeves? Fans & followers, any questions & words for bloggers??
Over and out…